Effects Of The Recession

Magazines and periodicals have been hit by the recession, in much the same way as most other businesses. However, the falling newsstand sales figures published by some of the bigger players don’t show the whole picture. For example, Bauer Media – publishers of FHM, Empire and other huge titles – revealed very positive sales on the majority of their brands from January to June, despite the general downturn.

What the news reports and commentary also don’t show is that long-term sales are still rising. A survey of 81 leading titles published last month by MediaPost showed that readership has increased by 8% since 2000 – and that specific men’s and women’s interest magazines have seen over 13% growth.

Surprisingly, very few of these figures take online readership and subscriptions into account. Given that the world becomes more connected every day, this would seem to be a massive oversight, but many publishers consider online readership less indicative of overall trends. Their belief is that too many of the site hits reported are one-off visitors and not regular readers.

In truth, this shows a lack of understanding more than anything else. With careful analysis, the one-off visits can be filtered out of the overall picture in much the same way as customers browsing the magazine stand, but not buying, are excluded from paper sales data. Unique, repeat visits can be identified. With RSS feed and online subscription data providing similar detail to real-world subscriptions, the information collected is comparable in quality with newsstand statistics.

Unfortunately, tracking those figures is not an easy task as there is little centralized reporting. The Audit Bureau releases paper sales figures regularly in the US, from over 500 participating publishers, but online data is not included. In the UK, ABC reports independently on the media industry and has recently been pressured – by the industry itself – to include Internet figures as part of ABCe, the electronic media division. How many publishers will be included remains unknown.

The important message in all this is that online publishing is still seen as being of secondary importance. While many of the smarter periodicals have already made the leap to the Internet and are receiving regular attention from a devoted readership, much of the industry remains stuck in the mud of paper publishing and concerns over falling newsstand receipts.

Spending on online advertising is now bigger than television advertising expenditure: surely that should be enough to convince even the biggest publisher that online readership is just as important.

Moving Day is at Hand

We are proud to formally announce that Press Publisher 4.0 will be released on Monday, June 1, 2009. Yes, this coming Monday!

This is going to be a huge undertaking and we greatly appreciate your cooperation and understanding as we make this transition.

We are still finalizing the specific details to make sure there is no interruption of your service and everything is smooth and transitioned properly.  For those of you who have modified your templates (NOT the stylesheets, but the specific templates that make up the system) there are a couple of details you will need to understand.

1.  We will be migrating over your CSS Stylesheet which is compatible with the new system HTML.

2.  If you have not made any changes to the templates, you are worry free.

3.  If you HAVE made changes to your templates, there are going to be some things that don’t look right.  BUT THAT IS FINE.  No need to worry.  We are NOT migrating the templates (they are not compatible).  We will have to update them by hand to match your old one.

4.  All sites on the system will be migrated to a “Staging” location for you to review.

5.  If your site DOES NOT look right, please send an email to support@presspublisher.com for us to review.  WE WILL MAKE THE CHANGES FOR YOU.

6.  If we do not hear from you by Wednesday, June 3, 2009, we will assume your site design is fine and the migration will unfold.

PLEASE NOTE: The content of your website will not be effected and at no time will your website go down.

By no later than Friday, June 5, 2009 the entire process will be complete.  We are not certain if you will be able to modify the live site during this time.  We are trying to make provisions to allow you to continue as usual.  HOWEVER, you will certainly NOT be able to edit your live templates during this week.

What’s Next?

You will be getting an email from us with details of how to access your Staging website for you to review.  Review the site and get back to us if there is a problem.  That’s it.

Once again I want to thank you all for making this day happen and I think you will all agree that when you see the new system, it will be well worth the effort.

Press Publisher 4.0 Is Here

We are proud to formally announce that Press Publisher will be releasing a completely new system in the coming days. This was a critical step for us to accommodate the growth we have seen over the last year and provide the ability to scale in both usage and features.  We are confident that this new system will truly shake up the publishing industry, and frankly, we are only getting started.

We have taken great strides to build a new platform from the ground up to meet our growing expectations of the service we offer.  This is a direct result of feedback and support from users like you.  In addition to a lot of new features and functionality, the new system provides incredible depth and versatility that we didn’t have before.  While we have added new features and flexibility, we have tried at all times to continue to maintain a truly simple user experience.

What’s Next?

We have a lot of work to do to get all of you onto the new system.  Many of you have customized your templates.  While our new templates are based on the original HTML from the current system, there are going to be changes and we will need your help to get your old site up to speed.

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When we make this migration, here is the process we will be following:

1. We will be turning off the CMS so you will NOT be able to edit your magazine website on the old system.  We will make every attempt to keep this timeframe as short as possible.

2. YOUR LIVE WEBSITE WILL NOT GO DOWN!  You just won’t be able to change it until the migration is complete.

3. We will migrate the content to the new system.

4. You will be provided with a staging area to see the your site on the new system.   You CAN edit your new site here and those changes will be live when we flip the switch.

5. IF YOU HAVE MADE CHANGES to your templates, things may not look quite right.

6. If things DO NOT look right, you should contact us IMMEDIATELY via email (support@presspublisher.com) and we will modify your new templates so they match the old one’s.

7. If you have only modified your CSS Styles, you will be good to go and will likely not need to do anything.

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So What’s New?

That is a loaded question because there is a lot of elements that we have changed fundamentally in the system.  With this new release, we will start the process of providing a wide array of Video Tutorials.  Some items of note:

• Multiple Publication Management
• Shopping Cart System With Digital Downloads
• Article Comments
• Directory System (with optional Paid Basic or Free Listings)
• Greatly Enhanced Calendar System (with optional Paid Basic or Free Listings)
• Various Member Submissions (Events, Directory and Articles).
• One Window Magazine Management
• Unlimited Sections (previously we only had Departments, Columns and News)
• Unlimited Pages & Subpages (CMS)
• More Flexible Advertisement Management
• Better/Comprehensive User Controls
• More Flexible/Expansive Templates
• Multiple Article Levels (Public, Private and Premium)

Thank You All!

Your support of Press Publisher has been invaluable.  We are so excited and exhausted about this new release and we hope that is provides all of you with more tools to see your online publication grow and flourish.

Newsletter Mailings

Once again, ask and ye shall receive.  Keep the comments, suggestions and requests coming in!

Press Publisher now has fully integrated newsletter emails to Subscribers.  Like always, we have taken almost all the work out of keeping your subscribers in touch with your magazine.  After you create a new Issue, you can “attach/insert” the Issue into an email that you can then send out to your subscribers.

The “Attach Issue” feature fully populates an email with any Issue you have created.  Select the Issue you want to include in the email, and it inserts into the email the Cover Story, Featured Stories, Columns and News Articles.  But not the whole Article, just the Title (with a link to the full Article), the Author and the Introduction text.  A virtually instant email you can send to your subscribers to keep them coming back again and again.

Yes, we have limited it.  Sorry!  Platinum subscribers get 1000 emails per month.  This means if you have 100 subscribers, each mailing you send counts for 100.  That means you can send 10 newsletters per month (10 newsletter mailings x 100 subscribers = 1000 emails).

Can you buy more?  Sure! Just a penny per email.  An extra 1000 emails per month is only $10 per month.  We can do bulk volumes TOO!  Contact us for details.

Speaking of Blogs . . .

Yes, Multiuser Blogs are now in the system and available to all subscription levels.  It is exciting to say the least and wildly easy to use.  You can read the details here:

http://www.presspublisher.com/features/multiuser-blogs/

Next up this week, the integrated Email Newsletter system to Members/Subscribers.  This will only available to Platinum users of our system.

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